How Steph Curry's Under Armour Brand Could Ignite Golf Fashion & Bring More Diversity to the Course

Golf fashion has historically been bland, and adheres to traditional looks. But Curry Brand, the Under Armour-backed label of NBA superstar Steph Curry, is out to change that. "Traditionally, the apparel has been a little bit stuffy. One of the things we wanted to do is cater toward a more modern fit for a younger consumer," said Nathan Todd, Under Armour's global senior designer of performance essentials. "We've made conscious strides of having more of a seamless transition from your everyday look and bringing that onto the golf course."